Obé, sing the body electric.

Art Direction: Futura
Photography: Rodrigo Chapa

Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. 

Our inspiration: James Turrel meets Dan Flavin. We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. 

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We created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.

​​​​​​​Obé, sing the body electric.

Mutuo(Project 12)Mutuo(Project 12)

Mutuo(Project 12)

VR FEST(Project 6)VR FEST(Project 6)

VR FEST(Project 6)

Café Buho(Project 2)Café Buho(Project 2)

Café Buho(Project 2)

ObéObé

Obé

Cloud & Co.(project 1)Cloud & Co.(project 1)

Cloud & Co.(project 1)

Happy AddressHappy Address

Happy Address

Chez Dodo(Project 10)Chez Dodo(Project 10)

Chez Dodo(Project 10)

Sofisticada Visual Identity(Project 9)Sofisticada Visual Identity(Project 9)

Sofisticada Visual Identity(Project 9)

AKIK ELMENTEK PÉKNEK(Project 8)AKIK ELMENTEK PÉKNEK(Project 8)

AKIK ELMENTEK PÉKNEK(Project 8)

Solosol(Project 3)Solosol(Project 3)

Solosol(Project 3)

Xmas at Chez Dodo(Project 11)Xmas at Chez Dodo(Project 11)

Xmas at Chez Dodo(Project 11)

Sofia Palmero(Project 7)Sofia Palmero(Project 7)

Sofia Palmero(Project 7)